How to Use Instagram to Promote Your Ecommerce Business

Want to boost your sales by utilizing social media sites? I know you’re thinking, “How is it possible?” Well, in the twenty-first century, anything is possible, and as technology advances, people begin to use these platforms for their benefit in business. As you can see, Instagram is the powerhouse of social media. You can use Instagram to promote your business because it has more active users than other social media platforms. Take a look at all of the primary ways to use Instagram to advertise your E-Commerce business. So, let’s see how you use Instagram to promote your eCommerce business.

How to Use Instagram to Promote Your Ecommerce Business

How You Can Utilize Instagram to Promote Your E-commerce Business

We’ve made a list of five recommendations to help you use Instagram to boost your eCommerce business. So, make sure to apply them to promote your eCommerce business.

Method 1: Make a business account on Instagram.

You can gain access to sophisticated Instagram features by creating an Instagram business account for your eCommerce store. There are already more than 25 million company accounts on Instagram, with more than 200 million Instagram users accessing at least one business profile per day.

Here’s what an Instagram business account can accomplish for you:

  • Display your contact information in your Instagram bio – include your email, phone number, location, and (if relevant) opening hours so that your followers may easily reach you.
  • You can easily share Instagram posts to Facebook.
  • Learn who your audience is and how they interact and behave by looking at analytic insights on how your posts and advertising are doing.

Method 2: To Make Products Shoppable, Use Tags

Tagging products is important since it gives you a clear call to action and easier customer purchase. Instagram now allows business accounts to tag products in their posts, just like you can tag people in a few locations.

The setup is straightforward, and with a few clicks of a button, you can turn your social channel into a sales channel. To get started, follow these simple steps:

  • Create a storage area on your company’s Facebook page that is linked to Instagram, and fill it with your products.
  • Wait until your Instagram account notifies you that you may begin tagging products (which can take up to a few days).
  • Select the “tag a product” option when submitting an image, and a list of all the products you uploaded to your Facebook store should appear.

Method 3: Use Hashtags

Instagram is one of the few social media sites where using several hashtags in a single post is permissible. Instagram isn’t complete without hashtags. You should take advantage of this opportunity to increase your brand recognition.

Hashtags are an excellent technique to increase brand awareness and get new followers for your eCommerce store. People will check out your business after seeing others utilizing your hashtag to post about your stuff. They might even look at your products to understand why they’re so popular.

Using hashtags will help you increase brand awareness, which will lead to more leads and conversions.

Method 4: Make use of Instagram Live.

Instagram Live is a fantastic way to communicate with potential clients while also promoting your items on the platform. This tool allows you to broadcast a live video to your audience, allowing them to see and hear more about the product(s) you’re offering.

When photographs or information about a product are absent, customers are often hesitant to make a purchase. Instagram Live is the ideal platform for discussing every facet of your product. Try to demonstrate a product from every perspective possible, as well as in usage.

Method 5: Make The Perfect Instagram Feed With Apps

Because creating and maintaining a popular Instagram account can be time-consuming, using third-party tools might help you manage your time. For example, Planoly and Later are two social media planners that allow you to drag and drop the look of your Instagram feed, which is particularly beneficial for establishing a visually appealing layout before posting.

Instagram has rules about using third-party apps, so be sure you understand them and only use apps in ways that comply with Instagram’s terms and conditions.

Also Read: How To Fix Instagram Reels Not Showing Issue


If you’re just getting started, you should focus on posting high-quality material on a more regular basis. A consistent approach to Instagram is the key to success. This ensures that the strategies you’ve chosen will grow your following, bring traffic to your eCommerce store, and enhance sales in the long run. Best of luck!

So, that’s it for this guide. We hope this guide helps you grow your eCommerce business. Furthermore, if you need any help from us to promote your eCommerce business, let us know in the  comment section.

Divyanshi Jaiswal
  • Divyanshi Jaiswal
  • Divyanshi has been an Android fan ever since she got her hands on her first Android smartphone. She is interested in all things technology, especially emerging technologies -- AI-based technologies in particular. Well, she is perfect in all spheres of her life!

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